Google Ads

We'll provide comprehensive service to maximise ad performance, reach the target audience, and achieve marketing goals. Here's a few things included in our Google Ads service.

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1. Ad Campaign Setup: Setting up ad campaigns, including defining campaign goals, identifying target audiences, setting budgets, and selecting specific ad formats and placements.

2. Keyword Research: To optimise ad targeting, we would conduct keyword research to identify relevant keywords and phrases that potential customers might use when searching for products or services. This helps businesses determine which keywords to bid on and target with their ads.

3. Ad Creation and Copywriting: Assist with ad creation and copywriting, crafting compelling ad headlines, ad descriptions, and calls-to-action that attract users' attention and encourage them to click on the ads.

4. Bid Management: Provide bid management services, optimising ad placement and cost per click (CPC) to ensure the best possible return on investment (ROI).

5. Ad Optimisation and Testing: Continuously optimise ad campaigns, monitoring performance, analysing data, and making adjustments to improve performance over time. This can involve A/B testing of ad variations, tweaking ad copy, adjusting bidding strategies, and refining targeting.

6. Conversion Tracking: Help set up conversion tracking to measure campaign effectiveness accurately. Track and analyse user actions such as purchases, form submissions, or other desired actions taken on a website to measure campaign success and ROI.

7. Display Network Advertising (available for an extra cost): Provide services for running ads on the Google Display Network (GDN), a vast network of websites, mobile apps, and video content. This expands ad reach beyond search results to a broader audience.

8. Remarketing Campaigns: Set up and manage remarketing campaigns to re-engage with users who have previously visited the website or interacted with the app, increasing brand visibility and targeting potential customers.

9. Performance Reporting: Provide regular performance reports, including metrics such as impressions, clicks, click-through rates (CTR), conversion rates, and cost per conversion. These reports help make data-driven decisions for campaign optimisation.

10. Account Management and Support: Ongoing account management and support. Handle day-to-day campaign management, provide strategy guidance, address technical issues, and assist with troubleshooting or resolving account-related concerns.

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