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What's included in our marketing strategy meetings

During our marketing strategy meeting, several topics are discussed to align goals, strategies, and tactics. Here are some common topics that are typically covered:

1. Marketing Objectives: Begin the meeting by discussing the client's overall marketing objectives and specific goals they want to achieve. This could include increasing brand awareness, generating leads, driving website traffic, improving conversion rates, or boosting sales.

2. Target Audience: Understand the client's target audience and buyer personas. Discuss their demographics, interests, needs, pain points, and behaviours. This information helps shape marketing strategies and messaging that resonate with the intended audience.

3. Current Marketing Efforts: Review the client's existing marketing strategies, campaigns, and channels. Evaluate their performance, identify strengths and weaknesses, and determine areas for improvement or optimisation.

4. Competitive Analysis: Conduct a competitive analysis to understand the client's competitors, their marketing strategies, strengths, weaknesses, and market positioning. This analysis helps identify opportunities for differentiation and potential gaps in the market.

5. Marketing Channels: Discuss the various marketing channels available, such as digital advertising, social media, content marketing, email marketing, SEO, influencer marketing, and traditional media. Determine which channels align best with the client's objectives, budget, and target audience.

6. Messaging and Branding: Discuss the client's brand positioning, messaging strategy, and key value propositions. Ensure that the marketing efforts align with the client's brand identity and voice across different channels.

7. Marketing Campaigns: Brainstorm and plan marketing campaigns that align with the client's objectives. Define the campaign goals, target audience, messaging, creative elements, channels, timelines, and budgets. Set key performance indicators (KPIs) to measure the success of each campaign.

8. Content Strategy: Discuss content creation and distribution strategies. Determine the types of content that will resonate with the target audience, such as blog posts, videos, infographics, or whitepapers. Outline a content calendar and distribution plan to ensure consistent and valuable content delivery.

9. Measurement and Analytics: Determine the metrics and analytics tools to track and measure the effectiveness of marketing efforts. Identify key performance indicators (KPIs) that align with the client's goals and establish reporting mechanisms to monitor progress.

10. Budget and Resources: Discuss the marketing budget allocated by the client and how it will be allocated across different channels and campaigns. Evaluate the resources available, including internal teams, external agencies, or freelancers, and determine how to best leverage them for maximum results.

11. Next Steps and Action Plan: Summarise the key discussion points, decisions made, and action items for both the client and the marketing team. Establish a timeline, responsibilities, and deliverables for each action item to ensure progress and accountability.

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