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Website speed optimisation

Website speed optimisation is a critical aspect of website performance and user experience. It will help businesses improve their website's loading times, which can lead to higher user satisfaction, better search engine rankings, and increased conversions. Here are key components of website speed optimisation services:

  1. Website Speed Audit: Conduct a comprehensive audit of the website's current performance to identify factors affecting its speed. Analyse server response times, page load times, and other performance metrics using various tools and techniques.

  2. Image Optimisation: Optimise images on the website to reduce their file sizes without compromising quality. This involves using image compression techniques and choosing the appropriate image formats (JPEG, PNG, etc.) to ensure faster loading times.

  3. Minification of CSS, JavaScript, and HTML: Minify CSS, JavaScript, and HTML files by removing unnecessary characters and whitespace. This reduces file sizes and improves the website's loading speed.

  4. Caching Implementation: Implement caching mechanisms, such as browser caching and server-side caching, to store temporary copies of web pages and assets. Caching helps speed up page loading times for returning visitors.

  5. Content Delivery Network (CDN) Integration (available at an additional cost): Set up and integrate a Content Delivery Network (CDN) with the website. A CDN distributes website content across multiple servers located in different geographical locations, reducing the distance between the server and the user and improving loading times.

  6. Hosting Optimisation: Recommend or assist in selecting a suitable web hosting provider that offers fast and reliable server performance. Choosing the right hosting plan and server location can significantly impact website speed.

  7. Code Optimisation: Optimise website code by removing unnecessary elements, reducing redundant code, and streamlining scripts to enhance website performance.

  8. Mobile Optimisation: Ensure that the website is optimised for mobile devices. They implement responsive design and optimise mobile-specific elements to improve the mobile user experience and loading speed.

  9. Page Speed Monitoring (only if you are under our website management subscription): After implementing optimisations, continuously monitor website speed and performance. Use tools to assess loading times regularly and address any issues that arise.

  10. Performance Reporting (only if you are under our website management subscription): Provide regular performance reports and insights on website speed improvements. Track key metrics, such as page load times, server response times, and website performance scores, to demonstrate the impact of optimisations.

Website speed optimisation is crucial for retaining website visitors, reducing bounce rates, and improving overall user experience. With expertise in website speed optimisation, we can help businesses create faster-loading websites that positively impact search engine rankings and user engagement.

Like what you have read? Awesome, book your customised Website speed optimisation strategy here.

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